Low Engagement
Number of Likes: 20; Number of Comments: 2; Number of Shares: 1; Number of Followers: 1,000; Post Reach (Optional): 500
Total Engagements: 23; Engagement Rate (based on Reach): 4.6 %; Engagement Rate (based on Followers): 2.3 %
Engagement Rate Calculator
Statistics0.0(0)
Calculates the engagement rate for social media posts. Engagement rate is a key metric for evaluating the effectiveness of content and the level of audience interaction.
More tools:Math & Statistics Calculators
How To Use
How to use this calculator
Start with your values, or try a preset.
Step 1
Enter Number of Likes, Number of Comments, Number of Shares, Number of Followers, and Post Reach (Optional) in the units shown.
Step 2
Read Total Engagements, Engagement Rate (based on Reach), and Engagement Rate (based on Followers) in the results panel. Results update as you change the inputs.
Step 3
Choose a preset to load an example, then adjust the values for your situation.
Worked Examples
Example calculations
See the inputs and their calculated results.
Moderate Engagement
Number of Likes: 100; Number of Comments: 15; Number of Shares: 10; Number of Followers: 5,000; Post Reach (Optional): 2,000
Total Engagements: 125; Engagement Rate (based on Reach): 6.25 %; Engagement Rate (based on Followers): 2.5 %
High Engagement
Number of Likes: 500; Number of Comments: 50; Number of Shares: 25; Number of Followers: 10,000; Post Reach (Optional): 5,000
Total Engagements: 575; Engagement Rate (based on Reach): 11.5 %; Engagement Rate (based on Followers): 5.75 %
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