Calculates the churn rate, which is the percentage of customers who have stopped using a company's product or service during a specific period.
Start with your values, or try a preset.
Enter Number of Customers at the Beginning of the Period, Number of Customers Lost During the Period, and Number of New Customers Acquired During the Period in the units shown.
Read Churn Rate and Number of Customers at the End of the Period in the results panel. Results update as you change the inputs.
Choose a preset to load an example, then adjust the values for your situation.
See the inputs and their calculated results.
Number of Customers at the Beginning of the Period: 1,000 customers; Number of Customers Lost During the Period: 10 customers; Number of New Customers Acquired During the Period: 50 customers
Churn Rate: 1 %; Number of Customers at the End of the Period: 1,040 customers
Number of Customers at the Beginning of the Period: 1,000 customers; Number of Customers Lost During the Period: 50 customers; Number of New Customers Acquired During the Period: 50 customers
Churn Rate: 5 %; Number of Customers at the End of the Period: 1,000 customers
Number of Customers at the Beginning of the Period: 1,000 customers; Number of Customers Lost During the Period: 100 customers; Number of New Customers Acquired During the Period: 50 customers
Churn Rate: 10 %; Number of Customers at the End of the Period: 950 customers
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