Low Spend, Moderate Clicks
Total Ad Spend: 100 USD; Total Clicks: 100 clicks; Impressions: 10,000 impressions
Cost Per Mille (CPM): 10 USD; Cost Per Click (CPC): 1 USD
CPC and CPM Calculator
Finance0.0(0)
Calculate Cost Per Click (CPC) and Cost Per Mille (CPM) for online advertising campaigns. This tool helps determine the actual costs of your advertising efforts based on various metrics.
More tools:Finance Calculators
How To Use
How to use this calculator
Start with your values, or try a preset.
Step 1
Enter Total Ad Spend, Total Clicks, and Impressions in the units shown.
Step 2
Read Cost Per Mille (CPM) and Cost Per Click (CPC) in the results panel. Results update as you change the inputs.
Step 3
Choose a preset to load an example, then adjust the values for your situation.
Worked Examples
Example calculations
See the inputs and their calculated results.
Moderate Spend, High Clicks
Total Ad Spend: 500 USD; Total Clicks: 1,000 clicks; Impressions: 50,000 impressions
Cost Per Mille (CPM): 10 USD; Cost Per Click (CPC): 0.5 USD
High Spend, Low Clicks
Total Ad Spend: 2,000 USD; Total Clicks: 200 clicks; Impressions: 200,000 impressions
Cost Per Mille (CPM): 10 USD; Cost Per Click (CPC): 10 USD
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Important
Treat this output as a planning estimate and confirm rates, tax rules, and contract terms before making financial decisions.